The Secret of Korean Living Editing Shop's Success

It introduces a Korean-style living editing shop that is crowded with people who want to know the trendy lifestyle these days.

Living&Lifestyle Editing Shop 'Chapter One'

'Chapter One' is a Living & Lifestyle editing shop that first opened in Garosu-gil, Sinsa-dong, southern Seoul in 2013. It is a selection criteria that determines the success or failure of a select shop, which selects only a small number of products and brands. The key is how to edit and show an object, ie the editor's eye.

'Chapter One' is considered one of the leading Korean living editing shops with excellent editor 'Chapter One Select', the first shop that opened on Garosu-gil in 2013, was a fresh-sense space that has never been seen in Seoul. It attracted attention by showing chapter one's unique style, not the Nordic style that was sensational at the time. It introduced unique dolls made by unnamed artists in Brooklyn, the U.S., Marvel trays made at domestic factories and bowls of Korean craft artists. There was a word of mouth that there was something new and good at 'Chapter One', and it has become a must-visit store to get a glimpse of the trendy lifestyle these days.

In 2016, he published "Chapter One Select" in Seongbuk-dong, Seongbuk-gu, Seoul. He rented a garage of high-end houses and opened a store with a cool floor height, and proposed Brazilian furniture, African props and modern small furniture by Korean craftsmen, which were not easily seen in the domestic living market at the time.

It's a bold attempt not seen in any living editing shop

The store that showed the true nature of Chapter One is "Chapter One Edition" in Jamwon-dong, which opened in 2018. Asian handicrafts, including earthenware and Buddhist statues, were displayed in a unique atmosphere that combines plants with abundant branches down to fit the concept of "Asia's Mureung Dowon" with heads and stuffed animals. More than 90 percent, including furniture that can feel the texture of wood as it is, and lacquer trays, are made up of handicrafts made by Korean artists. It was a bold attempt not seen in any living editing shop.

Since then, many of the proposals made by Chapter One have become popular in the domestic living market. Unlike in the past, when the word craft was unfamiliar as well as the fashion of objects such as Persian rugs and Marvel trays that create exotic spaces, it helped create a new trend in which Korean crafts such as soban and organic bowls are attracting attention. The plant interior proposed by Chapter One is now a common interior trend at cafes.